Apple
Apple’s new strategic products encounter serious difficulties? Or be overtaken by Xiaomi
According to a report from Tianfeng International Securities analyst Ming-Chi Kuo on March 15, “Apple’s car team has been disbanded for some time.” Combined with a previous Bloomberg report: “Apple has been losing core team members of autonomous driving and cars since last year.” It can be found that Apple’s car-building plan seems to have encountered serious difficulties, and its plan to release and start production of the Apple Car in 2025 may be delayed.
Apple Car concept
Compared with the difficulties encountered by Apple, Xiaomi’s car-building plan seems to be smoother. According to the Weibo information released by @Mobile China, Luo Baojun, general manager of Xiaomi Beijing-Tianjin Branch, revealed that the engineering prototype will be available in the third quarter of this year, and said that “it will definitely break through everyone’s imagination” .
It is understood that Xiaomi is building a vehicle factory in the Beijing Economic and Technological Development Zone, with a planned annual output of 300,000 vehicles. It is expected that in 2024, the first car of Xiaomi will roll off the production line in the Beijing Economic and Technological Development Zone and achieve mass production. According to the financial report released by Xiaomi on November 23, 2021, there are currently more than 500 members of the Xiaomi car team among Xiaomi’s R&D personnel.
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According to the analysis of these news, it can be found that Xiaomi’s car-building progress is currently ahead of Apple’s, and Apple’s car-building plan started earlier than Xiaomi’s. Compared with the enthusiasm of Apple’s supply chain companies in building cars, Apple does not seem to have made a final determination to build cars, which may provide an opportunity for Xiaomi to surpass Apple on this new track for new energy electric vehicles.
According to internal sources in the mobile phone industry, a certain part of Europe has been fined 5 million euros per week since New Year’s Day this year because Apple has been failing to comply with relevant regulations. To a fine of 45 million euros, the equivalent of RMB has exceeded 300 million yuan!
The fine, which lasted more than two months, was due to the fact that Apple charged up to 30% of the commission in the payment system, which is also known as the exorbitant “Apple tax”. Many software developers in Europe have filed lawsuits against Apple many times before, and began to sue Apple in the name of “anti-monopoly” in the Apple Store.
Apple has drafted an agreement with the relevant departments this week to try to stop the departure, but it cannot stop the pace of continuing to be fined. Once the cumulative fine reaches 50 million euros, the weekly fine will be higher.
- Apple was fined 300 million yuan! Another big issue with “taxes”
- Another classic Apple retirement! Apple Watch Series 3 to be discontinued this year
- iPhone 15 Pro Video Announced: Screen Without Aperture Screen Four-Wide Width
- The iPhone 12 series is only 3049 yuan: the historically low price is slow!
- Apple’s “pill” punch-hole screen is about to end, iPhone 15 uses Face ID under the screen
- Ming-Chi Kuo: Apple Mac Studio is made in Malaysia and assembled in China
The world that Steve Jobs laid down… don’t destroy it in the hands of this generation.
In 2017, Apple launched the Apple Watch Series 3. As the third-generation work of the series, it has a narrower frame and longer battery life than its predecessors, and has become a “dream work” for many users.
According to Ming-Chi Kuo’s revelations, Apple will officially discontinue the Apple Watch Series 3 in the third quarter of this year.
It is reported that the reason why Apple wants to stop the Apple Watch Series 3 has a lot to do with the hardware configuration that is gradually unable to keep up with the times.
Although at present, Apple Watch Series 3 still supports the latest WatchOS 8 system, but there have been hardware problems such as insufficient storage space, which means that it will be difficult to run the WatchOS 9 system that will be launched later.
- Apple was fined 300 million yuan! Another big issue with “taxes”
- Another classic Apple retirement! Apple Watch Series 3 to be discontinued this year
- iPhone 15 Pro Video Announced: Screen Without Aperture Screen Four-Wide Width
- The iPhone 12 series is only 3049 yuan: the historically low price is slow!
- Apple’s “pill” punch-hole screen is about to end, iPhone 15 uses Face ID under the screen
- Ming-Chi Kuo: Apple Mac Studio is made in Malaysia and assembled in China
In addition, the design of Apple Watch Series 3 has gradually failed to keep up with the times. In the Apple Watch product line, it is the last product with a large bezel instead of a full-screen design.
In terms of time, with the retirement of the Apple Watch Series 3, Apple will also usher in the eighth product in the series.
At present, foreign media has released a related video of the iPhone 15 series mobile phones , randomly exposing the appearance of the iPhone 15 series that will be launched next year. The new phone has a design without openings. The front of the mobile phone is a whole screen, and it will use the face under the screen. High-tech such as ID and under-screen camera.
Apple has also been exploring ways to completely hide components such as Face ID and proactive cameras in recent years to achieve a true full-screen effect.
At present, the iPhone 15 Pro and iPhone 15 Pro Pro Max will have such an appearance, which means that the two models of the standard version of the iPhone 15 are more likely to be notch screens or perforated screens.
- Apple was fined 300 million yuan! Another big issue with “taxes”
- Another classic Apple retirement! Apple Watch Series 3 to be discontinued this year
- iPhone 15 Pro Video Announced: Screen Without Aperture Screen Four-Wide Width
- The iPhone 12 series is only 3049 yuan: the historically low price is slow!
- Apple’s “pill” punch-hole screen is about to end, iPhone 15 uses Face ID under the screen
In terms of price, the iPhone 15 Pro may start at as high as 12,000 yuan.