In 2018, Huawei passed the milestone year. Huawei+Glory double-brand mobile phone sales reached 206 million units, ranking third in the world and close to Apple. At the Shanghai AWE 2019 conference held recently, Huawei’s consumer business CEO Yu Chengdong said that in 2019, Huawei’s + glory sales target is 2.5-260 million units, becoming or close to the world’s first.
Today, Yu Chengdong’s small goal is being steadily carried out. Today, Huawei released its operating results for the first quarter of 2019. According to the report, Huawei’s sales revenue in the quarter was 179.7 billion yuan, a year-on-year increase of 39%; the net profit margin was about 8%, a slight increase year-on-year.
Among them, in the consumer business, Huawei’s smartphone shipments exceeded 59 million units in the first quarter. Even if the last three quarters were flat and there was no growth, Huawei smartphones could also achieve 236 million units of shipments.
With the release of the new generation of Kirin chips in the second half of the year and the arrival of the Mate 30 series, Huawei’s mobile phone shipments in the second half of the year are expected to usher in further growth. From this point of view, Yu Chengdong’s small target of 2.5-260 million units should not be difficult to complete.
After the end of the P30 series of national bank conferences, Yu Chengdong said in an interview that Huawei’s mobile phone data is growing every month. According to this trend, it is possible to achieve the world’s number one this year, but “the next year will become the world’s number one possibility. Sex is higher.”
In 2018, Huawei’s consumer business revenue was 52.5 billion US dollars, and Ren Zhengfei proposed the goal of achieving 150 billion US dollars within five years. Yu Chengdong said that Ren Zhengfei’s goal is relatively high, but efforts should be made to make the future of Huawei’s consumer business account for about 60%.
Not long ago, Yu Chengdong said on Weibo that Huawei’s consumer business has developed into a new historical stage. This year, Huawei+Glory is likely to become the world’s first mobile phone manufacturer. In the future, we must be firm in our direction, pick up our sleeves, and work hard:
1. Huawei’s single brand will be the first in the world in the future. 2. The glory brand is the top two in China and the top four in the world. 3. Fully support the development of glory, and will give glory a very competitive product, increase investment in channels and retail, and glory must surpass and open up opponents. 4, regardless of Huawei and glory, we must dare to innovate, to be the king of the wisdom of the entire scene industry!